The elements of an effective AdWords strategy

    • Sound account structure in terms of ad groups and keyword grouping
    • Targeting the right keywords and audiences for maximum conversions
    • Bid strategy that maximises impressions without breaking the bank
    • Relevant ads optimised for CTR and relevant to the keywords you bid on
    • Landing pages that allow you to convert targeted clicks into sales and enquiries
    • Setting an agreed cost per conversion and working towards that goal
    • Location optimisation – ensuring ads and landing pages are location-specific
    • Driven by competitive and industry-specific data and trends
    • Making use of ad extensions
    • Integration with third-party tools where relevant

What's include in
our AdWords audit?

    • Where you are wasting money and how to prevent this from happening
    • A full quality score analysis on a keyword-by-keyword basis
    • An analysis of your ads click-through rate (CTR) and how to increase CTR
    • A full competitive analysis audit
    • Landing page optimisation audit
    • Negative keyword optimisation insights
    • Expanded text ad audit
    • Device performance audit
    • Ad extension audit
    • Account structure audit

Understand your compitition

Competitive analysis is a major part of modern PPC marketing. If you can’t track what your competitors are doing, then you can’t react to their actions in a timely manner. If your competitors are investing in AdWords, then their actions are likely to influence what you need to do yourself. With our free AdWords report, we provide you with an in-depth competitor analysis report that will influence your own AdWords strategy.

Why do I need to do an AdWords audit?

Undertaking an effective AdWords audit isn’t easy. Thankfully, we’ve developed a proprietary process that significantly simplifies this process. The good news is you can claim this for free. Why do we offer this for free? Because we want to convince you that we can implement your AdWords strategy better than you can. In other words, we use this audit to generate new business. But truth be told, many of the insight in this audit may be implemented by yourself or your team without the need to pay for our services.

Start your AdWords audit now

If you would like more information on the AdWords management services that we offer or would like us to go through your personalised report with you, please don’t hesitate to contact us.


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